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The advancement in modern manufacturing technology generated the need to develop new materials for better wear resistance. The purpose of this paper is to use the Taguchi optimization approach to examine which wear parameter significantly affects weight loss and coefficient of friction for RZ5-TiC composite. It is a simple and efficient method to find performance of wear parameter using minimum experimental runs.

RZ5-TiC composites were prepared using RZ5 as matrix, reinforced with TiC through self-propagating high-temperature synthesis technique. In the present work, an attempt has been made to study the influence of wear parameters like applied load (AL), sliding distance (SD) and Wt.% of TiC (WTC) on responses like weight loss and coefficient of friction of RZ5/TiCp composites. The pin-on-disc apparatus used to conduct abrasive wear test. The wear process parameters are optimized for minimum wear based on L27 Taguchi orthogonal design. The Taguchi technique using design of experiments (DOE) is used to obtain the data. The ANOVA and an orthogonal array are used to examine the influence of wear parameters on responses. The purpose is to examine parametric significances which affect responses.

It observed that wear parameters have the significant influence on responses of RZ5/TiCp composites. The interaction of sliding distance/Wt.% of TiC is observed and found significant influence on both responses. The optimum level of the significant wear parameters is achieved based on the maximum S/N ratio for RZ5/TiCp composites. The optimal interaction for weight loss and coefficient of friction is AL1-SD1-WTC3 and AL3-SD1-WTC3, respectively. Finally, the confirmation test is conducted and the results are obtained within the confidence interval.

The current manuscript provides an optimization of wear parameters using Taguchi approach. The extensive experimental data are used for this purpose and effects of wear parameters on responses are analyzed from the presented results. The results obtained are useful in improving the wear resistance of the RZ5-TiC composite.

The purpose of this study is to increase the wear resistance of Mg alloy by adding hard ceramic particles to it. The inclusion of hard ceramic particles further strengthen the Mg alloy, resulting in higher wear resistance. Mg alloys containing Zn, rare earth and Zr exhibit high specific strength and excellent creep resistance, making them suitable for aerospace components such as aircraft gearboxes and generator housings.

In the present study, composites have been produced in situ by using RZ5 mg alloy as matrix and TiC as reinforcement by self-propagating high-temperature synthesis technique. The abrasive wear behavior of RZ5 Mg alloy matrix reinforced with TiC particulates has also been examined. The pin-on-disc apparatus has been used for the tests. The abrasive paper is used as a counter body, and the results are obtained by changing sliding distance and applied load.

A notable enhancement in the wear resistance and mechanical properties of tested composite has been observed as compared to the RZ5 Mg alloy as a matrix. There is a uniform increment in the change in weight loss of RZ5-TiC composite with increasing sliding distance and applied load, but it decreases with increasing TiC content. The coefficient of friction (µ) also decreases uniformly with an increase in the reinforcement of TiC, but it decreases with an increase in applied load and sliding distance. The investigation of the worn composite, which determines dominant wear mechanisms as abrasion and plowing grooves on tested samples, has been done using field emission scanning electron microscopy.

The current manuscript provides a detailed abrasive wear analysis of RZ5-TiC composite by using different wear parameters. Specifically, extensive experimental data have been provided for RZ5-TiC composite. The effects of parameters such as applied load, sliding distance and Wt.% of TiC on the weight loss and coefficient of friction of the composites have been analyzed and discussed thoroughly.

The RZ5 mg alloy is used in automotive and aerospace applications including helicopter gearboxes and aircraft components. These components are prone to the wear as per the demands. The present work is the study of the significance of hard particle/ceramic, i.e. titanium carbide (TiC) in RZ5 mg alloy to protect the machine components from wear.

The abrasive wear analysis of in-situ RZ5-TiC magnesium matrix composite is considered for the study. The primary focus of the present work is to analyze the effects of varying control parameters, i.e. Wt.% of TiC, sliding distance and applied load on the responses, i.e. weight loss and coefficient of friction. Full factorial design of the experiment based on statistical analysis is used.

It is observed that the individually Wt.% of TiC and sliding distance show the comparatively significant effect on both responses. Similarly, the interaction between sliding distance and Wt.% of TiC indicated the considerable impact on weight loss. The regression equations are developed and validated for estimating responses. It is observed that the percentage errors are not appearing more than 10 per cent of responses. Therefore, the close agreement between measured and predicted values shows the adequacy of the model. The control factor is optimized using multi-response optimization. The variations of the order of 2.47 and 2.35 per cent in target value of the coefficient of friction and weight loss are achieved.

The current manuscript provides a detailed abrasive wear statistical analysis of RZ5-TiC composite. The influence of control parameters on the responses using the full factorial design, the main effect plots and interaction effects are presented.

Teaching Notes are available for educators only.

The learning outcomes are as follows: to understand the linkage between brand development and advertising/marketing communications plan; and to understand the critical role of branding for organizations and its clients against competition in a business-to-business environment.

The case presents a very dilemma faced by firms such as Bharat Oil Company in developing economies such as India. The public sector entities in India have always enjoyed state-vested power, authority and control. Employees in the organizations lack the appreciation for concepts such as branding and marketing communications. It is a similar situation with the case protagonist Deepak Dixit. The company has completed its first phase of marketing communications/advertising exercise for Prosell, the petrochemical brand. Deepak’s boss Aakash wants Deepak to prepare the marketing communications plan for the second phase of Prosell. Deepak’s meeting with the customers and line managers left him perturbed about the success of the first phase of brand Prosell. The case ends at a point where Deepak has to come up with a branding and marketing communications plan rather than an advertising plan. Research methods: this case is based on data gathered from primary interviews with the case protagonist (name disguised), five line managers and eleven actual business customers of the Bharat Oil Company. Secondary data has been collected from published reports and company website. The name of the company has been disguised.

Postgraduate, Executive, Undergraduate.

CSS 8: Marketing.

This paper aims to examine the relationship between organizational learning (OL) and technology through the lens of strategic factors and to ascertain future research directions.

The systematic literature review method was applied in three stages to the 76 articles obtained from Scopus, Web of Science, Google Scholar and EBSCO databases.

This research revealed the evolution of the role of OL in innovation, performance, knowledge management and technological adoption and showcases a detailed conceptual model relating technology outcomes (technological innovation and capabilities) to OL outcomes (technology absorptive capacity, technological proactivity, as well as information technology [IT] and organization process alignment).

This review includes articles mainly in English and excludes conference proceedings.

This research attempts to guide managers and policymakers to foster an organizational culture conducive to technological adoption and OL. It helps organizations develop strategies for new product development, including strategic alliances and strategic leadership.

This review formalizes the linkages between technological absorptive capacity, technological proactivity and IT with technological innovation and capabilities. It identifies research gaps and elucidates future research directions.